60% of consumers avoid businesses with unattractive design
A simple web presence is no longer enough. In 2024, it is essential to take care of and develop your identity and UX in order to establish yourself as a leader in your market.
The 3 pillars of digital identity
These 3 components are the elements that allow you to work on your design and digital identity in order to develop your business as a strong brand with your customers.
Having a website is the first step to developing your company's digital identity. It is a means of communication and will allow you to acquire new customers. Many parameters must be included on a website in order to set up an effective sales funnel that will convert as many prospects as possible into customers or leads.
Working on your brand identity aims to strengthen the consistency and credibility of your brand by ensuring immediate recognition and positive sending of signals of trust to your prospects. A strong visual identity facilitates customer loyalty while increasing its visibility on its market.
Working on your online content is necessary to increase your brand visibility and clarify your offer. Quality content allows you to establish yourself as a leader with your customers (and Google) while building audience loyalty and creating a consistent and engaging brand image.
Efficiency at the heart of creation
Colors can increase recognition by 80%
87% of consumers
say that relevant content positively influences their feelings toward a brand.
- An innovative guideline on your social media publications is the lever that will allow you to overtake your competitors.
- The editorial line of your site as well as your sales pitch must be worked on in order to ensure the effectiveness of your sales funnel.
- The quality of your site's content also has a very significant impact on your Google rankings.
